Top 5 Film & Television Apps' Performance in Madagascar Q2 2023

In Q2 2023, the performance of the top 5 film and television apps in Madagascar, as reported by Sensor Tower, showcased diverse trends across downloads, revenue, and active users.

Netflix experienced notable fluctuations in weekly revenue, peaking at around $108 in mid-June. Weekly downloads for the app fluctuated but saw a significant increase towards the end of the quarter, reaching approximately 2.4K in the last week of June. Active users also showed a steady rise, climbing from 37.8K at the end of March to about 45K by the end of June.

CANAL+ had a stable performance in terms of weekly downloads, averaging around 1K, with a slight peak in mid-April at approximately 1.4K. Active users remained relatively constant, with minor fluctuations, averaging around 5.8K to 6K throughout the quarter.

Airtel TV saw erratic trends in weekly downloads, with significant spikes in late May, reaching up to about 2K. Active users showed a similar pattern, peaking at around 3.1K at the end of May before experiencing a decline to approximately 1.1K by the end of June.

TV5MONDEplus had modest weekly downloads, with a noticeable peak in early May at around 609. Active users followed a similar trend, peaking at 582 in the same period, before stabilizing around 264 by the end of the quarter.

Amazon Prime Video exhibited a steady increase in weekly revenue, reaching up to $154 in late April. The app's weekly downloads also saw growth, peaking at around 426 in late May. Active users experienced a slight increase, peaking at approximately 2.2K in late May before a slight decline towards the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.